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Supporters, officials gather as Jewish Federation unveils flag, dedicates new Alexander Grass Campus

Roger Grass and Elizabeth Grass Weese hold up the flag that will fly over the Alexander Grass Campus for Jewish Life.

The new Alexander Grass Campus for Jewish Life offers space for community and people of all faiths, beliefs, and ideals to join forces for change, said speakers and supporters attending the flag-raising to dedicate the new home of the Jewish Federation of Greater Harrisburg.

The federation and affiliated organizations are moving to the former Dixon University Center at 2986 N. 2nd St., in Harrisburg’s Riverside neighborhood. The federation bought the site in April for $4.56 million from the Pennsylvania State System of Higher Education.

A gift from the Alexander Grass Foundation gave the federation the means to exit the overcrowded Jewish Community Center a few blocks north. The move “kind of brings everything full circle,” said Elizabeth Grass Weese, who agreed with her brother, Roger Grass, to make the gift.

“My brother, Roger, and I are honored to be here today to dedicate this beautiful space,” said Grass Weese, foundation president. “My father would have been proud to see the community coming together to support this amazing project, and I am thrilled to see how his legacy will live on through all the activities and programs brought to life on The Grass Campus.”

Growing up, Grass family life revolved around the JCC, said Roger Grass, who traveled from Israel for the occasion. In 1957, his father donated about $150 to the original JCC campaign in 1957 and pledged to do more if he ever had the means.

“We’ve been very lucky, very blessed,” Roger Grass said. “We learned from my mother (civic leader Lois Lehrman Grass), and my father, as they say in this new generation, you’ve got to pay it forward. You’ve got to give it back.”

On the six-acre campus, established around 1908 as the home of Harrisburg Academy, the administration building will now host meetings, federation staff and a 15,000-square-foot fitness center with river views.

Other federation uses now crammed into the previous JCC will have dedicated buildings, including the Brenner Family Early Learning Center and a senior wellness center. Duncan Hall, across 2nd Street from the main campus, will house a gymatorium, lap pool, and Silver Academy, Harrisburg’s Jewish day school. The federation-affiliated Jewish Family Services will occupy the former chancellor’s house.

“My mother was born and raised here,” Grass Weese said after the ceremony concluded with her and her brother holding up the campus flag. “My father loved it here. We’re so thrilled this is for all the community. That was important to us. For as long as Harrisburg is here, our hearts will always be here.”

Attendees view renderings of the planned Grass campus.

The Grass siblings’ decision to support the project is a tribute to their “incredibly generous” father, said Ron Muroff, rabbi of nearby Chisuk Emuna Congregation. The new space should allow joint programming between his synagogue and the JCC to grow, and the campus could be a platform for promoting Jewish values, he said.

“I would hope that we together, Jews and non-Jews alike, can really draw from the traditions, histories, values of Jewish history and Jewish life to promote justice, to promote joy, to promote support for the Jewish community and way beyond,” he said before the ceremony.

In the audience, Carol and Joel Ressler saw a sense of unity in the presence of rabbis representing multiple area congregations.

“This is what community is,” said Carol Ressler. “So many of us, between our family and our friends and our shul, we don’t have this endless opportunity to come together in the excitement of community, and this allows that.”

The campus “promises to be a blessing for the entire community,” said Dauphin County Commissioner Mike Pries, reading from a commissioners’ proclamation. The array of counseling, food, adoption, and other services “will be offered to all, regardless of religious affiliations,” he said.

“The Grass family has given and given and given to the community over several decades,” Pries said. “They have touched thousands and thousands of lives in the community.”

Carol and Joel Ressler, of West Hanover Township, wave Grass Campus flags at the event.

Matt Maisel, communications director for the City of Harrisburg, said that he grew up at the JCC. Presenting on behalf of Mayor Wanda Williams, who is out of town, he noted that the “diverse melting pot” convening around the JCC is all-inclusive. The federation’s move away from the Harrisburg-Susquehanna Township line and squarely into the city synchronizes with one of the most diverse cities in the United States, he said.

It’s bashert, Yiddish for destiny or “meant to be,” Maisel said.

“It’s so representative of the city of Harrisburg,” he told TheBurg after the ceremony. “Being a community center for the city, we’ll both be able to do great things together.”

The diversity, strength and shared values represented by the audience are “what holds us together as a community,” said state Sen. John DiSanto. “This is going to be an anchor, and it’s going to be growth for a solid community that’s doing good work not only here in Harrisburg but around the world.”

The campus will be “a great neighbor,” said state Rep. Patty Kim, noting the federation’s history of welcoming the community, from political forums to her children attending JCC day camps. She changed up a biblical saying, “Whoever is faithful in the little things will be faithful in the larger ones.”

“Whoever is faithful in the little buildings will be faithful in the big ones,” she said. “I know that as you open your doors to everyone in the community, you will continue that legacy.”

The campus is “everybody’s campus” and a community hub grounded in Jewish values that are also universal, said federation Board Chair Abby Smith.

“This is not about a bunch of organizations moving south along the river,” she said. “This is really about a moment to take what is one of the most beautiful properties I’ve ever seen and really make it shine, and to take this moment to dedicate this campus, standing on those who have come before us on their shoulders, but very much knowing that the best is yet to come.”

For more information about the Jewish Federation of Greater Harrisburg, visit their website. 

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A Lasting Legacy: Why did the Jewish Federation decide to buy the former Dixon Center–and what comes next?

The Jewish Federation of Greater Harrisburg envisions a lap pool and convertible ‘gymatorium’ for Duncan Hall on its new Grass Campus.

“It takes one second to walk on the campus and be inspired by what’s happening here, and a lot of people felt that immediately.”

Abby Smith, president of the Jewish Federation of Greater Harrisburg, is giving TheBurg a tour of the Alexander Grass Campus for Jewish Life. Seen through her eyes and ebullience, the reimagined but still-vacant space—most recently known as Dixon University Center—truly does seem to hum with activity.

Abby Smith

“Our current campus just doesn’t reflect who the Jewish community is,” she said. “We didn’t look on the outside how we are on the inside—this very philanthropic, community-minded set of organizations in this not-that-spectacular space. This lives up to who our community is.”

The Jewish Federation is “planting a seed” that will radiate throughout central Pennsylvania, said Benedict Dubbs, president of the campus designer, Murray Associates Architects.

“It is not just limited to the Jewish culture,” Dubbs said. “That opportunity for education, that opportunity for engagement, that sense of community is so much more now because of the size and the relationship of the campus to the surrounding neighborhoods and the surrounding community.”

  

Past and Future

The Jewish Federation of Greater Harrisburg encompasses several initiatives supporting Jewish life and overall community wellbeing, including the Jewish Community Center and Brenner Family Early Learning Center. Other groups, including Jewish Family Service of Greater Harrisburg, rent space from the federation as they carry out collaborative missions.

Since 1958, the center of the region’s Jewish community has been the JCC at 3301 N. Front St. Today, the building buzzes, beehive-like, with yoga classes, childcare, Jewish education, music recitals, lectures, film festivals, senior lunches, summer camps, religious observances, board meetings and busy staff.

And like a beehive, the space is crammed beyond capacity. News in August 2020 that Pennsylvania’s State System of Higher Education was selling its six-acre, underutilized Dixon University Center three blocks down Front Street set off a cascade of activity. Calls to backers. Board votes. Dialog with tenants and stakeholders. Preparing a bid. Finally, accepting the gift that made it all possible—backing from the Alexander Grass Foundation to help buy the $4.56 million site.

The foundation president, Elizabeth Grass Weese, and her brother, Roger Grass—children of the late Rite Aid founder and philanthropist Alex Grass—appreciated the site’s self-sustaining business model, said Smith. They also liked “the idea that their dad’s legacy could be connected not just to such a beautiful campus and Harrisburg’s Jewish community but to future generations, as well. Alexander Grass was a huge part of how Jewish Harrisburg was on the map nationally, and this puts us back on the map.”

Sandy Cohen, past president of the JCC and the Jewish Federation, is co-chairing fundraising for the new site. He attended kindergarten in the JCC, when the building was new and marked a new era for Harrisburg’s Jewish community as it moved from the Midtown building that now houses H*MAC.

Cohen “grew up in that building,” the social hub where kids bowled and danced, he said.

“Someone built that for us,” he said. “It’s now 65 years later, and our current building—it needs a lot. The Grasses did this for us. Giving back to the community, I can’t say no. If someone did it for us, I want to do it for that next generation, for generations to come.”

 

Room to Grow

With the October 2021 announcement that the federation had submitted the winning bid for the site, the Grass Campus was born.

“While we did not have requirements for the use of the property, we believe the Jewish Federation’s plans are a good fit for the location and the community,” said PASSHE spokesman Kevin Hensil.

Programs Director Terri Travers envisions a space that strengthens community ties through expansion in fitness and recreation, summer camp, children’s theater and senior living.

“We’ve already been able here at the ‘J’ to have some intergenerational programs, but I really see us being able to expand our offerings,” she said. “The sky’s the limit. We want to make sure we’re serving the needs of the community for generations to come.”

A vision of better serving the entire community is driving the transformation, said Smith. Plans tuck existing uses and programs into the campus buildings constructed, mostly, in the early 20th century for the original site developer, Harrisburg Academy:

  • Education. The early childhood center, currently in the JCC basement, will no longer flood with tropical storm mud but with light flowing through tall windows into rooms made more spacious by knocking down walls. Silver Academy, Harrisburg’s Jewish day school, will move to Duncan Hall, across 2nd Street from the main campus.
  • Senior and wellness programming. Clinical space already equipped with sinks and floor drains—and in one room, an eye wash station—create possibilities for partnering with a health care organization.
  • Spaces campus-wide for conferences, meetings and gallery showings. An ornate hall could host recitals and lectures. Duncan Hall’s “gymatorium” will have a sleek stage and backdrops that convert a new basketball court into event space.
  • Office space for federation staff. Travers said that she finally will have separate storage for the program detritus cluttering her current office—water bottles, boxing equipment, keychains and a Slip ‘N Slide “that looks pretty darn fun.”
  • A 15,000-square-foot fitness center on the administration building’s second floor. Whether on cardio equipment or the balcony just meant for yoga and tai chi, members will have serenity-inducing views of the quadrangle and river. A lap pool will be part of the gym complex in Duncan Hall.
  • Jewish Family Service in the former PASSHE chancellor’s home. JFS offerings include clinical counseling and therapy, adoption and foster care, refugee resettlement and food assistance. Clients will be invited to wait in a glass-enclosed solarium that is Smith’s favorite room on the campus. “When you’re coming in for social services, to be in a home is just special,” she said.

The grassy quadrangle bordered by campus buildings and Front Street will remain unspoiled. For one thing, there’s a parking garage underneath. For another, it’s just beautiful, and the Jewish Federation likes it that way. Smith envisions neighborhood residents walking their dogs. Dubbs sees outdoor lectures and movie nights. A volunteer committee of landscapers and arborists is developing plans for the site, including the early learning center’s garden-to-table curriculum.

“Within Judaism, there are so many values that connect back to the earth,” said Smith, citing the Tikkun Olam teaching of a “responsibility to heal the world. It is within our tradition to care about the spaces that we inherit on the earth.”

Other volunteers are offering their expertise to develop IT schemes or address security. “I think they just need to be asked,” said Smith, a volunteer whose day job is president and CEO of Team Pennsylvania. “Just give them the opportunity to step up.”

Within that volunteer cadre, Cohen and his wife, Marcia—who led development of the JCC’s childcare in the early 1980s—see young leaders emerging.

“I’m now the old guard, but I’m happy to see that younger people are stepping up to take leadership roles,” Cohen said. “They’re enthusiastic about it. They’re excited about it.”

Much of the office space will be ready for occupancy this year. Completion of the early learning center and the gym will stretch into 2023, but “hopefully, early 2023,” said Smith. Programs are expected to continue uninterrupted through the transition.

The master plan allows flexibility to meet current needs while adapting to future, unseen developments, said Dubbs.

“If this is a very large book, I think we are in the early chapters of something that will write itself over many years and decades, and it will become better and better,” he said.

Just like the JCC today, much of the Grass Campus will serve the non-Jewish community, said Smith. After all, the conversion also embodies the Jewish value of tzedakah, “an obligation to giving back.”

“We’re here for generations to come, but in a way that better serves the community, that better connects to the community,” she said. “To me, with what we’re able to do on this campus, it changed the future.”

For more information on the Jewish Federation of Greater Harrisburg, visit www.jewishharrisburg.org.

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