In 2013, Capital BlueCross commemorated 75 years of providing health security to individuals and families across central Pennsylvania and the Lehigh Valley. We celebrated this milestone with pride, knowing our company is leading a changing industry while maintaining strong ties to our community.
Since first opening our doors in 1938, Capital BlueCross has continuously evolved to meet the needs of our customers.
Today, we are driving innovation for a new health in
surance marketplace, enhancing the health and well-being of those we serve, and providing the exceptional service customers have come to expect from the region’s medical value leader.
This is unquestionably a transformative time in our industry. Technology and science continue to rapidly evolve, while confusion about access, cost and coverage challenges even the smartest consumers. All of this is happening while people are becoming increasingly engaged in their own health care more than ever before. To serve the new health care consumer, Capital BlueCross is shaping a new kind of health insurance experience — one in which we are meeting customers where and how they want to do business.
One of the ways we’re helping consumers in this new era is through Capital Blue, a health and wellness retail store that is unlike any other in the country. Located in the Lehigh Valley, Capital Blue is a one-stop shop for consumers to receive answers to their questions or shop for a plan in person. Most importantly, Capital Blue is on a mission to inspire people to get healthy, with offerings like care guide consultations, wellness classes and health screenings. We plan to build on our retail presence and consumer outreach in the coming year.
Customers can also look to Capital BlueCross for an expanding platform of tools they can use to access their health information, make the best possible health care decisions and manage costs.
Our Search & Save Center at capbluecross.com, for example, helps customers find a doctor or facility, compare treatment costs, and estimate out-of-pocket expenses. The Search & Save Center not only helps people become better consumers of health care, but also guides them through their purchasing decisions like other familiar online retail experiences.
The Capital BlueCross mobile app provides consumers with the ability to securely store and access personal health information, such as their health insurance identification card and names of their prescription drugs, right from their smartphone. The app is available to anyone, whether a Capital BlueCross customer or not, free from the Apple App Store and Google Play.
We are also maintaining our focus on innovative ways to partner with customers and providers through initiatives like wellness and disease management programs to improve health outcomes. And our Health Education and Lifestyle Management care teams, including nurses, wellness consultants and registered dietitians, provide a personal touch, sharing resources and encouragement to help customers live healthy every day.
We recognize the current changes in health care continue to cause uncertainty. We remain committed to serving as our region’s trusted advisor, helping employers and individuals navigate the complexities of health care reform and find solutions that best meet their financial and health care needs.
Trusted for more than 75 years, Capital BlueCross is proud to continue to lead the change and help our customers Live Fearless — knowing they can face this new world of health care, and live life to the fullest, with confidence.