TheBurg — Community News. Trusted Reach. Real Impact.
About TheBurg
TheBurg is Central Pennsylvania’s trusted community news organization, connecting brands with engaged local audiences through credible journalism, storytelling, and high-impact digital and print platforms.
As marketing becomes more fragmented by algorithms, automation, and AI-driven feeds, brands increasingly seek environments built on trust, relevance, and human connection. TheBurg delivers all three by placing brand messages alongside content readers actively choose, trust, and return to.
Why Advertise with TheBurg
Trust-First Media
TheBurg reaches readers in a trusted editorial environment where content is valued, not skipped. Brand messaging benefits from proximity to credible journalism and community storytelling.
Direct Audience Relationships
Through owned channels — including email newsletters, website, and print distribution — TheBurg provides brands with direct access to opt-in audiences, reducing reliance on volatile algorithms and declining search traffic.
Always-On Community Visibility
Advertising with TheBurg is not about one-off impressions. It’s about consistent presence across the platforms where local audiences already engage — daily, weekly, and monthly.
Human Storytelling in a Digital World
As automation increases across digital marketing, authentic stories stand out. TheBurg helps brands move beyond ads into meaningful narratives that reflect their values, impact, and role in the community.
Our Platforms
TheBurg’s print publication offers credibility, permanence, and authority. Print advertising reinforces brand trust and signals commitment to the local community.
Print is most effective when paired with digital channels to deliver:
- Brand recognition
- Trust reinforcement
- Long-term recall
- Digital Display & Website
TheBurg’s website provides always-on visibility alongside high-interest local content. Digital placements reinforce awareness while benefiting from editorial adjacency and community relevance.
Email Newsletters
Our Daily, Weekly, and Monthly newsletters deliver direct, high-engagement access to readers who actively opt in to receive local news and updates. Email remains one of the most effective channels for sustained brand visibility and repeat impressions.
Sponsored Content & Storytelling
Sponsored articles, features, and community profiles allow brands to share their story in a way that feels informative, relevant, and authentic — not interruptive.
Who We Reach
TheBurg reaches a regionally concentrated, engaged audience across Central Pennsylvania, including:
- Professionals and decision-makers
- Families and households
- Health-conscious and community-minded readers
Our audience values local insight, credibility, and connection — making TheBurg an ideal partner for healthcare systems, nonprofits, educational institutions, and regional brands.
Our Approach
TheBurg does not sell ad space — we build partnerships.
We work with brands to create integrated campaigns that combine:
- Visibility
- Storytelling
- Consistency
- Trust
Our goal is not short-term clicks, but long-term brand impact within the communities you serve.
TheBurg Difference
In an era of automated media and declining trust, TheBurg offers brands something increasingly rare:
- A trusted local voice
- Direct audience access
- Human-centered storytelling
- Community relevance at scale
For information on our Advertising Opportunities, check out our 2026 MEDIA KIT.
Contact our Sales Director, Lauren Maurer at [email protected] or by calling 717-695-2621 and Sales Executive, Natalie diSanto at [email protected] or by calling 717-695-2086.
Testimonials
As TheBurg’s very first and continuous advertiser I can say that TheBurg provides me with a great opportunity to promote myself and my business to a diverse, yet targeted market and at the same time gives me an opportunity to share valuable information with friends and clients, especially people who are new to the area. It is a Publication that people remember! – Ray Davis, REALTOR at Howard Hanna
The ad your team designed for us immediately produced phone inquiries. This is why TheBurg is the only print advertising we do!
– Lori Fortini, VP, Director of Operations – WCI Partners, LP
TheBurg has its finger on the pulse of our community — from council coverage and project updates to live music and festivals. They’re continually impressing me with their story depth and breadth, and that’s what makes partnering with TheBurg a must. It’s not just flash and the flutter but the award-winning team and its passion for the greater Harrisburg area — I know it’s a publication I can trust and recommend any time.
–Sara Bozich, Harrisburg’s Unofficial Ambassador & OG Influencer, SaraBozich.com
Latino Connection and Color & Culture are proud partners and clients of TheBurg. The original and community content developed by TheBurg empowers our community and neighborhoods. Our favorite part of belonging to TheBurg neighborhood are the connections they make for small businesses, and small stories which share big visions for our region!
– George Fernandez, Chief Executive Officer- Color & Culture, Latino Connection
Having a regular presence in TheBurg is one more way UPMC Central Pa. connects with our community. It allows us to support our region and communicate UPMC’s growing services and successes. From the publisher’s note to the quality articles, artwork and happenings, The Burg delivers highly anticipated content in print and online, meeting the needs of all readers. We appreciate and value the essential connection TheBurg provides to the community in which we live and work.
–Christina Persson, VP, Office Of The President, UPMC Central PA
Once my ad in TheBurg hit the stands, I received two calls that day, and now by mid month, I have received 14 calls total. I didn’t have to ask where they heard about us. They immediately said “I saw your ad in TheBurg!”
-Robert Gilbert, Owner of A Final Touch Landscaping
As a health insurance company that serves the greater Harrisburg area, Capital Blue Cross is proud to be a Community Publisher with TheBurg. TheBurg is more than just a magazine and a news site. It is a platform for telling the stories of our diverse and vibrant communities, celebrating their achievements, and addressing their challenges. We believe that by supporting TheBurg, we are supporting the voices and visions that make our region a great place to live, work, and play.
We are honored to partner with TheBurg and look forward to continuing our collaboration in the future. Together, we can make a positive difference in the lives of the people we serve.- Ronaldo Davis, Media and Sponsorship Coordinator, Brand & Market Strategy, CAPITAL BLUE CROSS
I am so pleased with the exposure that my new business received from advertising in TheBurg. Some of our first customers in the door mentioned seeing us in TheBurg and we continue to have people walk in and say they discovered us in TheBurg.– Lisa DeCavalvante, owner of Little Black Dress
TheBurg has absolutely flourished in the last 2 years. It’s the publication that Harrisburg has needed for so long. It is a journalistic endeavor that continues to drive new discussion on all aspects of our region. Since joining as a Community Publisher, while continuing to advertise, we have received substantial and positive reaction from our clients cheering on TheBurg. – Andrew M. Enders, Esq. Enders
Advertising in TheBurg is a smart choice for Reiki by Rickie ~ ReikiSpace & Learning Place. It brings the Peace of Reiki to a broader community audience, and I appreciate their Positive focus! – Rickie Freedman, Owner and Creator of Reiki by Rickie ~ ReikiSpace & Learning Place
I frequently hear from new and old clients how thankful they are that I support TheBurg. They have expressed often how much they enjoy TheBurg – the stories and publication in general. Advertising with TheBurg has provided me with a lot of exposure in my main market area. – Wendell Hoover, REALTOR at Iron Valley Real Estate