
Ring from Christy’s Concepts Jewelry
Christy Cloder is a “floor owner.”
Sure, she analyzes data for sales trends at Christy Concept Jewelry, her Lemoyne store, but she also gets out on the floor every day. She works with customers. She hears them.
“I get to understand what they’re buying and what they wish we had that we don’t,” Cloder said. “For me, that’s probably more important than the number on a report.”
The holidays are coming, and the national jewelry chains are flooding the airwaves with the frantic strings of Vivaldi to market their exclusives that are made in the millions. There is still room, though, for local jewelers who put their heart and soul into serving loyal customers with custom and designer jewelry that speaks the language of love.

Ring from K Novinger Jewelry
Be Dazzled
The midstate is blessed with independent jewelers steeped in the community, from the eminent Mountz Jewelers and Munn’s Diamond Gallery to new favorites beckoning window shoppers to step inside for a shiny treat.
K Novinger Jewelry is a 12-year-old mainstay in Lemoyne’s West Shore Plaza. Owner Kristin Novinger brought her jewelry-design talent, honed at the Gemological Institute of America and working under a meticulous boss in New York City, home to the Harrisburg area. After providing custom work behind the scenes for local jewelers, she brought her customer base to her own shop.
The mall stores offer “typical,” she said. Her store offers handmade and personally meaningful.
“My vision was custom,” she said. “It was always helping the customers. I wanted to help and talk with more customers. I talk all day long. I got what I wanted. I love working with customers. I love working with them, seeing their ideas, and taking it to the next level.”
Cloder was a veteran of corporate retail fashion and a regular customer of the former Higashi Jewelry who, “long story short,” bought the store and launched Christy Concept Jewelry in 2019. Upstairs at the West Shore Farmers Market, she redesigned the space to fit her vision of a comfortable, non-intimidating shop.
“I wanted people to come in and try things on, whether on their own or full service or no service,” she said. “They’re welcome just to check in.”
As a small business owner, she has the autonomy to source the pieces that make local buyers know “The One” when they see it. There are jewelry shows to attend, designers and sales reps to meet, and trunk shows to schedule.
Cloder is a self-admitted “pop culture wonk” who stocks her store with fresh finds inspired by trends in jewelry and the fashions it will accessorize. This holiday season, delicate and sweet is still in, since remote workers don’t need statement pieces but still want some sparkle for trips to the market. On the other hand, “big and chunky is coming back, too.”
Custom Eyes
With the custom capabilities of local jewelers, buyers know that they won’t get decked out for a night on the town and find everyone else wearing the same pieces.
The key to breathtaking custom designs is listening, said Novinger. Many customers don’t know what they want, but they know what the piece will mean to them. After getting acquainted with the customer, Novinger draws her ideas at scale. Those pencil sketches progress through computer designs to wax models, constantly modified until the customer absolutely loves it.
Other stores that offer “custom” might only be matching stones to available mountings.
“We’re picky, but that’s us standing behind our product and making sure the customer gets exactly what they want,” Novinger said.
For a recent customer who wanted style with sentiment, she wove the initials of the customer’s grandchildren into the design.
“Not everyone’s going to know what they mean, but she’ll know what it means,” she said. “That’s us thinking outside the box.”
Many mall jewelers will send their work out, shipping grandma’s diamond to who knows where. At K Novinger, customers can peer behind a glass wall to see for themselves that it’s not elves doing the custom work but artisans and goldsmiths fully equipped for making, repairing or redesigning precious pieces.
“We do not send anything out,” Novinger said. “The pieces are staying here. It’s behind the wall. It’s in our hands.”
At Christy Concept Jewelry, Cloder engages a goldsmith, stringer and engraver. Much of Cloder’s custom work is for customers who inherited a piece that is meaningful but just isn’t their style.
“So, then it becomes, ‘How can we convert this to something that still has that emotional connection but that you can also wear?’” she said.
Local jewelers bond into a community of people who care deeply about the jewelry they sell, repair, create and clean. If Novinger doesn’t have what a customer wants, she’ll send them to another jeweler, because “it’s all about the customers, and that’s why we are who we are.”
Cloder, the newer entrant on the scene, has found that each jeweler serves a niche, and “what they do, they do really, really well.”
“There’s plenty of room for everyone to play, everyone to win,” she said. “I engage with all of the jewelry stores in this area, and everyone really roots for each other. There’s a responsibility I feel to just measure up with these other great stores.”
Silver & Gold
For the holidays, local jewelers bring in new lines or expand existing ones.
Cloder is concentrating on deepening her relationships with designers, focusing less on adding new names and more on adding the different lines that each designer carries. This year, she is expanding her cases with varied looks from Frederic Sage, as well as the Annamaria Camilli collections from Florence, Italy, sold in only 25 American stores.
Cloder also tries to support women designers.
“I like a balance, but it’s important that women support women,” she said. “I like the fact that we have a couple of new women designers coming into the store.”
Men’s jewelry, she adds, is an increasingly popular gift. One possible reason: Smart watches are replacing traditional watches—although Cloder carries some handmade Swiss beauties—so men want to express themselves with a bracelet or necklace.
Novinger is preparing for the holidays—almost a year-round process—with layering pieces, bangle bracelets and charms.
“The holidays are for anything that’s special because it reminds you of your loved one,” she said. “People love sparkling jewelry, especially at the holidays.”
From $25 giftables for teachers and babysitters to five-figure showstoppers, local jewelers carry the proper blend of items because they know and love their communities. Novinger supports local causes because “if I didn’t have the community, we wouldn’t have this.” Her dog-friendly shop, home to white mutts Sydney and Cookie, fulfills charity requests all year and is especially fond of Ronald McDonald House.
“You have to give back,” Novinger said. Then, she corrected herself. “You don’t have to give back. I want to give back, because that’s how I was raised. You give back and help others, and that’s how they help you.”
Working in a business as emotionally invested as jewelry, local jewelers say that everything they do boils down to one word: trust. Cloder’s target customer is often age 45 and up, but she also strives to capture the 25- and 30-year-olds.
“They get their engagement ring with us,” she said. “It’ll be wonderful to be a part of their life and watch them throughout their marriage and all of those wonderful occasions. You have to connect first. It’s about building trust, building rapport, building relationships. I enjoy doing that. I just do.”
K Novinger is starting to see generations of the same families, including the mother who recently passed down the diamond from her Novinger-made ring to her son for his wedding set, also made there.
“We’ve definitely brought memories to customers,” Novinger said. “That’s one thing we’re good at doing, bringing memories, that creation, that love. I love our customers, and I’m grateful for them.”
Christy Concept Jewelry is located at 900 Market St. (West Shore Farmers Market), Lemoyne. For more information, visit www.christyconceptjewelry.com.
K Novinger Jewelry is located at 1200 Market St. (West Shore Plaza), Lemoyne. For more information, visit www.knovingerjewelry.com.
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