Greater Harrisburg's Community Magazine

Visit Hershey & Harrisburg names new president, CEO

Sharon S. Myers

Dauphin County’s tourism office has new day-to-day leadership.

On Thursday, Visit Hershey & Harrisburg (VHH) named Sharon S. Myers as its new president and CEO, following unanimous approval by the board of directors.

“On behalf of the board and VHH staff, I’m thrilled that Sharon will be leading Visit Hershey & Harrisburg’s tourism destination marketing efforts in Dauphin County effective March 31, 2025,” said VHH Board Chair Clint Cullison.

Myers replaces long-time president and CEO Mary Smith, who resigned late last year.

According to VHH, Myers has worked for over 38 years in the hospitality industry, most recently as the executive director of the PA Farm Show Complex & Expo Center. Previously, she worked as VHH director of sales and the vice president of operations.

“Our unique combination of rich history, world-class attractions, unique venues and diverse tourism culture makes this an exciting time to lead VHH,” Myers said. “I look forward to collaborating with the current VHH team, community partners, state and county leaders and regional industry experts to continue driving growth, welcoming visitors, and showcasing all that this region has to offer.”

Myers was selected following a nationwide search, which included 33 “elite” candidates from various other tourism offices, associations and companies, according to VHH.

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