
Paper Moon Flowers & Events
Community. Talk to almost any local business owner, and that’s the word that continuously pops up.
“When you make an effort to shop local, you’re immediately involved in the community,” said Kenzie Brinkman, owner of The Meadow, located at 1126 N. 3rd St. “You don’t just support local businesses, but you end up having conversations with people you don’t know, and you make new friends. There are so many benefits to it.”
“When I walk into JCPenney, it just has less soul than the local independently owned clothing store,” added Paul Sorrels, owner of several local businesses, including Full Circle Record Shop at 20 N. Cameron St. “The people working there don’t feel as committed and the energy isn’t there. There’s no community.”
It’s true. As the holiday season approaches, local brick-and-mortar businesses are gearing up for what they hope will be a good turnout from the local community as shoppers look for an authentic shopping experience, not one rooted in online clicks and delivery trucks.
Whereas the season used to be a surefire way for small businesses to round out the calendar year with a surge in sales, these days there is no guarantee that customers will show up. The reasons for that may vary—the online shopping boom and an uncertain economy are just two factors—but small business owners are hoping that, this year, a sense of community will help inspire local shoppers to visit their stores.
“I care about the returning customer,” said Shawn Durborow-Bowersox, owner of Paper Moon Flowers & Events, 916 N. 3rd St. “So, I’m not run by the dollar. I know if I keep my prices low, there is a reasonable chance I’ll get returning customers.”
An important day for these businesses is Small Business Saturday, which this year is slated for Nov. 29. A day dedicated to lifting up small local businesses, the event was created in 2010 and has since been the driving force behind consumers spending more than $200 billion at small businesses across the country.
Yet while the day has grown in popularity over the years, Brinkman admitted that she had to learn to not rely on it as a slam dunk for sales.
“The first year we were open, it was beyond our wildest dreams,” she said about the day. “But last year, there was a noticeably large dip in sales. We and other small businesses around us did about 20% less in sales year over year. It was really disheartening.”
Chantal Nga Eloundou, owner of Nyianga Store at 1423 N. 3rd St., echoed Brinkman’s stories of lackluster numbers.
“We have a sustainable number of customers, but it could be better,” she said. “I usually don’t see any business increase during the holiday season, but this year, we’re going to try some deals and discounts, so hopefully that will help.”
One of Eloundou’s issues, she said, is that she doesn’t have a website that could help her sell her products—mostly authentic African clothing—to a wider audience. Sorrels, the record shop owner, has a website for Full Circle, and he explained that it’s part of his business model as most of his inventory is available online.
Whereas the biggest challenges small businesses used to face came from big box stores like Best Buy, Walmart and the like, the bigger competitors now, he said, are online retailers. Between the ease with which someone can buy a product and the convenience of not having to venture out into a crowded shopping space, more and more consumers are turning to online shopping to meet their holiday gift needs.
“Amazon has only gotten better at what they do,” he said. “There’s only so much a small business can do to compete with that space. They make it so easy to get that thing you need.”
Still, he, along with Brinkman, Eloundou and Durborow-Bowersox, all stressed how they try and support their fellow local businesses as much as they can. In uncertain times like these, it’s not lost on any of them how important it is to band together and not only be part of the community but support it, as well.
“Our goal is to lift Harrisburg and Midtown up,” Brinkman said. “We can only do that if we’re here, and we can only be here if people make the effort to come out and see us. I know it can be hard, but we do it, too. If people make the effort, I think they would really enjoy it.”
And, to paraphrase an old Joni Mitchell song, you don’t know what you’ve got ‘til it’s gone
“If we all close down … well, you can’t care when it’s too late,” Brinkman said. “We really, really, really try to stay optimistic, but only time will tell.”
“Actually,” she paused, “this holiday season will tell.”
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For the past six years, Rachel Young* has been a single parent to her 11-year-old daughter Astrid.*

Harrisburg’s treasured gem of a restaurant on North 3rd Street, Rubicon, is always ready to serve innovative Italian, Spanish and Mediterranean style dishes. Owned, operated and beautifully orchestrated by chef Qui Qui Musarra, I was very surprised a few years ago by a dish called “gnudi.”