TheBurg’s commitment to local storytelling and independent journalism recently took center stage in a new episode of Beyond The Deal, a business and entrepreneurship podcast produced by SVN Latus Commercial Realty Group. Hosts invited Larry Binda, TheBurg’s Editor and Publisher, and Lauren Maurer, Sales Director, to share their unique perspective on building and sustaining an independent publication in today’s rapidly changing media landscape.
A Conversation on Small Business and Local Journalism
In the episode, Larry and Lauren recount how TheBurg began as a bold idea to create a free, high-quality community magazine and has grown into a trusted voice for arts, culture, and civic life in the Harrisburg region. They reflect on the opportunities and challenges of running a mission-driven small business—where creative storytelling meets the hard realities of budgets, deadlines, and growth.
Listeners will hear behind-the-scenes insights into how TheBurg nurtures relationships with local businesses and readers, while staying true to its mission of independent, community-centered journalism. The discussion explores the evolving role of print and digital media, the importance of authenticity, and the lessons learned from more than a decade of collaboration.
Advice for Entrepreneurs and Young Publishers
The conversation also offers practical takeaways for anyone starting or scaling a creative venture. Larry and Lauren share the values and habits that have shaped TheBurg’s success, including resilience, relationship-building, and a willingness to experiment. Their advice for younger business owners and publishers emphasizes the power of clear purpose and consistent engagement with the community you serve.
Listen to the Episode
The full interview is available now on YouTube.
👉 Watch Beyond The Deal featuring TheBurg
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Whether you are an entrepreneur seeking inspiration, a supporter of independent journalism, or simply curious about what it takes to sustain a beloved local publication, this conversation offers insight and encouragement from two of TheBurg’s key leaders.
