Tyrell Spradley resigns from the Harrisburg School Board, creating its second vacant seat in just one month.

The revolving door at the Harrisburg school board just keeps on swinging.

School board director Tyrell Spradley resigned today, board president Judd Pittman has confirmed.

Spradley was appointed to his two-year seat in February to replace board director Matt Krupp, who was elected Dauphin County prothonotary in November.

Spradley is the second director to leave the board since June, when Percel Eiland resigned just six months into his two-year term. On Thursday, the board selected former Director Patricia Whitehead-Myers to replace Eiland.

In May, Spradley became the subject of an inquiry by a citizen-led school reform group, CATCH (Concerned about the Children of Harrisburg.)

Members of CATCH accused Spradley of misleading the board about his legal residence and called on him to resign his seat, threatening to file a quo warranto petition with the Dauphin County district attorney if he did not.

Spradley denied the allegations but admitted spending time at a residence he owns with an ex-girlfriend in Penbrook. He insisted that his home on South Allison Hill in Harrisburg had been his fixed, legal residence for years.

Pittman said that the board will fill Spradley’s seat “very quickly.” Pennsylvania school code requires the board to name a replacement within 30 days.

In 2016, Spradley was appointed Harrisburg treasurer, but resigned that post after just 18 months on the job.

Spradley could not be immediately reached for comment.

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Harrisburg School Board appoints Patricia Whitehead-Myers as new member; delays action on dozens of personnel items.

School board member Patricia Whitehead-Myers (right) shortly after she was sworn in by Magisterial District Judge Sonia McKnight (left).

The Harrisburg School Board gained a new member tonight when it appointed Patricia Whitehead-Myers, a former board member and charter school employee, to serve a two-year term.

Whitehead-Myers fills the seat vacated by Percel Eiland, who resigned in June after just six months on the board. She was sworn in tonight after a three-and-a-half hour board meeting.

As a board director from 2010-16, Whitehead-Myers was one of the first members of the reformed school board that wrested the district back from mayoral control. Former Mayor Stephen Reed took direct oversight of the school district in 2000, the first arrangement of its kind in the commonwealth.

Mayor Linda Thompson assumed his role briefly in 2010 before community members reconstituted the elected board of directors.

Whitehead-Myers served with board vice president Danielle Robinson from 2012-16. Robinson nominated her tonight, and voted with board directors Tyrell Spradley, Melvin Wilson, Lionel Gonzalez, and Ellis Roy to secure her appointment.

The former Premiere Arts and Science Charter School employee beat out four other candidates for the seat: Cornelius Chacere, a non-profit director; Claude Phipps, a retired business executive and community leader; Steven Williams, a researcher for the Pennsylvania House of Representatives; and James Thompson, an architect and fellow board veteran.

Chacere had the endorsement of the Harrisburg Education Association president Jody Barksdale. After Williams was knocked out in the first round of voting, Chacere secured votes from board directors Carrie Fowler, Brian Carter and president Judd Pittman.

Phipps did not receive a nomination, and Thompson was unable to appear at the special meeting for an interview. Robinson, Spradley, Wilson, Gonzalez, and Roy voted to deny Thompson the right to interview via telephone.

Just before adjourning, the board president was alerted that Whitehead-Myers’ job at a charter school in the district disqualified her from board service. During a last-minute recess, Whitehead-Myers assured the board that she no longer worked at Premiere Arts and Science. She was sworn in shortly after.

Whitehead-Myers told a reporter that she stopped working at Premiere Arts and Science at the end of the most recent school year. But a school website still lists her as an employee.

After filling the vacant seat, the board tackled an agenda that included dozens of personnel and fiscal actions. Some board directors and members of the public objected to last-minute amendments to the personnel actions, which were in flux as of late this afternoon.

The district is in the process of shuffling employees after eliminating 52 positions in its most recent budget cycle. Some union teachers are still waiting on reassignments, but the district did determine today that it could avoid teacher furloughs.

Fowler motioned to table all of the personnel items at the start of the meeting. She argued that directors and HEA teachers had not had time to review the outcome of human resources meetings that lasted late into this afternoon.

Copies of the updated personnel actions were not available to the public at tonight’s meeting.

The board voted 5-3 against Fowler’s motion, but later decided to postpone the votes anyway.

After Robinson motioned to table a single item that reduced a full-time administrative post to part-time, Fowler insisted that they should exercise the same scrutiny on personnel actions affecting teachers and support staff.

“This is a slap in the face to our teachers,” Fowler said. “I made this motion at the very start of this meeting.”

Pittman agreed, and after a series of procedural missteps, Robinson amended her motion so it would postpone all personnel actions. The board passed it in a rare unanimous vote.

The employees awaiting personnel action include scores of summer school teachers. But HR Director Curtis Tribue said that none of their appointments, reassignments or resignations will be interrupted, since the board can retroactively approve them at an Aug. 6 meeting.

The board also shot down a resolution that would have appointed a professional search firm to find qualified candidates to replace its business manager and chief financial officer.

Robinson said that the resolution was unnecessary, since the jobs were publicly posted on the district’s website.

The Pennsylvania Department of Education [PDE] requested in June that the district find a permanent, full time CFO and business manager. Current CFO Jim Snell works part-time, and business manager Bilal Hasan lacks the certifications for his role.

Robinson previously said that she does not think the district needs to replace Snell or Hasan. Spradley agreed with her tonight, saying that people who previously held those roles left “clusterbombs” for the district.

“We have a CFO and business manager that didn’t rely on credentials, but put in the work — and now we want to look for someone else?” Spradley said. “I can’t support that.”

The board voted 5-3 against the resolution, but Tribue and Pittman confirmed that the district has already hired a search firm that will fulfill its contract.

The resolution by the board was a formality, Pittman said, meant to codify its approval of the professional search.

“We need to make a good faith effort,” Pittman said. “I don’t want [PDE] to to say to us that we didn’t do our due diligence and introduce a receiver.”

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Weekend Roundup with Sara Bozich

Happy Weekend!

We had a great night at Al’s of Hampden + Pizza Boy Brewing Co. last night — Cheers to everyone who joined us for some great pizza and beer.

Looking for a way to get outside on Saturday? It’s festival season! Check out Steelton Fest on Saturday. Free to attend, loads of live music, food trucks, plus beer, wine + spirits for sampling and sale.

Sunday is National Ice Cream Day, and you know what to do.

What are you doing this weekend?

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HUB Is Home: Affordable housing for homeless veterans opens in Harrisburg

The ribbon is cut at the new HUB Veteran Housing Campus.

There’s a lot to like about Harrisburg’s newest apartment complex, which opened on Tuesday with 20 affordable units exclusively for homeless veterans.

Not only did the project rehabilitate vacant and blighted buildings at 5th and Kelker streets, but much of it was built by ex-offenders re-entering the workforce after incarceration.

Tarik Casteel, the president of TLC Work-Based Training, said that the completion of the Harrisburg Uptown Building (HUB) and the HUB Veteran Housing Campus represents a huge success for the city’s minority trades workforce, its veterans and its re-entrant population.

“I’m so overwhelmed today,” said an emotional Casteel, who spearheaded the project with his aunt, Juanita Edrington-Grant, director of the nonprofit Christian Recovery Aftercare Ministry (CRAM). “This is the first veteran housing complex in Harrisburg that I know of that’s built by minorities and ex-offenders.”

A construction contractor and Harrisburg High School graduate, Casteel himself was incarcerated on three occasions. He founded TLC Construction and Renovations and its nonprofit arm, TLC Work-Based Training, after serving time in the state penitentiary.

The nonprofit runs a certified trades apprenticeship program for former prisoners.

The HUB complex marks TLC’s first major undertaking as a property developer. The $5.3 million project was made possible by tax credits from the Pennsylvania Housing and Finance Agency (PHFA), one of the first-ever grants in its minority developer tax credit awards program.

PHFA Executive Director and CEO Brian Hudson said it’s unusual for a project to receive a tax credit award on its first application, as HUB did. But the veteran housing project hit all of PHFA’s award criteria, such as targeting an underserved population and investing in a low-income location.

In addition to creating 20 one-bedroom apartments for veterans, the project also razed a blighted structure to build the HUB office building on an adjacent lot. Many of the suites in the HUB will be occupied by minority-owned businesses and nonprofits, including TLC, CRAM and the Pennsylvania Diversity Coalition.

Casteel also touted the high level of minority business participation in the project. He said that 33 percent of the labor on the apartment building was from the local labor force, and 25 percent was from minority contractors.

At the adjacent office building, minority participation rose to 82 percent, he said.

State and local officials appeared at HUB’s ribbon cutting today, where many hailed it as a model for inclusive, responsible development.

“If we keep supporting our ex-offender population and breaking down stereotypes, look what can happen,” said Harrisburg’s state Rep. Patty Kim.

Harrisburg Mayor Eric Papenfuse said that the new campus “turned an eyesore into a source of community pride.” He heaped praise on Casteel, Edrington-Grant and Hudson, but also issued a warning.

The mayor said that development in the city will be stifled if the state legislature does not grant Harrisburg special tax provisions and allow it to exit Act 47, a state-run financial oversight program.

A recent report from the Pennsylvania Department of Community and Economic Development proposes doubling property taxes in the city over three years if the legislature does not act.

Papenfuse and Kim both agree that the proposal would devastate developers and property owners in the city.

The mayor’s comments were followed by a jubilant ribbon cutting. Homeless veterans began moving into the HUB apartments at 1 p.m. today.

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“Dead On Arrival”: Harrisburg mayor, state representative reject, vow to fight proposal to double city property taxes.

Harrisburg city hall

A proposal to raise Harrisburg’s property taxes by 105 percent over three years would lead the city into financial ruin and “state-assisted suicide,” Mayor Eric Papenfuse said on Tuesday.

Speaking to reporters after a ribbon cutting for a building in Uptown Harrisburg, Papenfuse said that he would not support the enormous property tax increases that the Pennsylvania Department of Community and Economic Development (DCED) proposed in a report issued yesterday.

The tax hikes were one of the measures that DCED said could help Harrisburg ease its exit from Act 47, a state-run financial oversight program. The proposed increases would affect only the city portion of a property owner’s total property tax burden.

Papenfuse and state Rep. Patty Kim said that the proposal would burden constituents and stifle growth in the city. They agree that Harrisburg can’t afford to lose the $11.8 million in revenue that the city generates under Act 47.

The oversight program enabled Harrisburg City Council to double the earned income tax (EIT) in 2012 and triple the local services tax (LST) in 2016. Unless state law changes, the city will have to lower those tax rates when it leaves Act 47 in 2022.

Kim is co-sponsoring a bill with Republican Rep. Greg Rothman that would codify Harrisburg’s current tax rates, allowing it to leave Act 47 and regain financial independence.

The bill measure would eliminate the longstanding structural deficit that plagued the city before it entered Act 47 – the result of Harrisburg’s small, largely impoverished tax base supporting large swaths of tax-exempt property.

“We can say it until we’re blue in the face, but it’s true,” Kim said. “How can you survive when 50 percent of your tax base is tax-exempt and 30,000 commuters come into the city every day?”

The local services tax, in particular, is essential to Harrisburg’s financial future, Papenfuse said, because it taps revenue from the city’s large commuter class. Property tax hikes would shift the burden of funding the capital city back on to its 49,000 residents, a large portion of whom live at or below the poverty line.

Kim, who served on City Council for seven years, called DCED’s exit plan “dead on arrival.”

Combined with anticipated hikes in Harrisburg’s water/sewer rates and school taxes, property tax increases would likely drive out existing residents, she said.

“Nobody would come to Harrisburg,” Kim said.

Papenfuse said that the state legislature will have 10 working days to pass Harrisburg’s tax provision in September, since council must approve a final recovery plan late that month. He said he would veto any plan that raises property taxes.

If the state fails to act, the mayor believes that the city could find recourse through the state judiciary.

The LST and EIT increases were approved by Commonwealth Court rulings, and Papenfuse said that a judge may uphold the current rates if the city could prove that public safety was in jeopardy.

Among DCED’s proposals for limiting Harrisburg’s expenditures was the consolidation of the Harrisburg Police Bureau into a regional police force. The exit plan also says that the city will unlikely be able to hire new police officers over the next three years.

Papenfuse said both those proposals are untenable, given a lack of regional cooperation and the city’s already-low levels of police manpower.

The mayor also rejected the option of adopting a Home Rule charter, which would allow the city to set its own tax rates. Papenfuse does not believe it would succeed in Harrisburg, or that the city would pass a charter in time to avoid an Act 47 exit plan.

Home Rule would also not allow the city to keep its current LST rate. Home Rule charters only set tax rates for residents of a home rule municipality, but the LST is paid by commuters as well as residents.

Papenfuse urged Harrisburg residents and property owners to comment on the DCED plan through July 24.

“We’d like everyone to say that the plan doesn’t work and we need legislative change,” he said.

Written comments can be submitted through the city website, and residents can also offer oral comments in a public hearing on July 24.

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State recommends doubling property tax, reducing income and services tax to ease Act 47 exit.

If you winced when the Harrisburg school district levied a 3.6 percent tax hike in June, you may want to sit down for this.

Real estate taxes in Harrisburg city could increase by 105 percent over the next three years, if recommendations in a financial recovery plan submitted to city officials last evening come to pass.

The state Department of Community and Economic Development yesterday published Harrisburg’s Act 47 exit plan, a report intended to guide the city through the next three years in the state financial oversight program.

The plan, which was prepared by Harrisburg’s Act 47 coordinator Marita Kelley, calls for Harrisburg to restructure its revenue sources to align with tax rates set forth in the state code.

Act 47 has granted Harrisburg extraordinary taxing power that generates $11 million in revenue each year. The city doubled its earned income tax (EIT) rate in 2015 and tripled its local services tax (LST) in 2016.

Unless state laws change, Harrisburg would lose that revenue when it exits Act 47 in 2022.

To avoid facing a fiscal cliff, Kelley recommends that the city gradually surrender its extraordinary taxing authority and replace its EIT and LST revenue with real estate tax revenue over the next three years.

The exit plan calls for a complete reversal of the LST and EIT hikes by 2021. Simultaneously, Harrisburg would levy 20-percent real estate tax hikes for two consecutive years, followed by a 42 percent raise in 2021.

Harrisburg property owners pay taxes to three separate taxing jurisdictions: the city, the school district and Dauphin County. The hikes recommended today would only affect the city property tax.

Meanwhile, under the plan, bills for the city’s EIT and LST would decrease.

Kelley recommends reducing the EIT by .5 percent in 2019 and 2020, offsetting the 1 percent hike that City Council levied in 2015. The plan also calls for the city to reduce its LST by $52 for the next two years, bringing it down to a $52 annual, flat rate by 2022.

The astronomical real estate tax hikes still wouldn’t bring in as much revenue as the current LST and EIT rates. Budget projections in the exit plan call on the city to spend more than $13 million from its fund balance to mitigate annual deficits.

The plan makes clear that Harrisburg can’t afford any new expenditures. Kelley outlined initiatives the city could make to curb spending, such as paying down debt obligations, renegotiating existing loans, adopting financial management policies to improve the city’s credit rating, and developing a five-year capital improvement plan to prioritize its infrastructure improvement projects.

The plan calls for the city to adopt a more stringent hiring process, but does not advise a full hiring freeze like the one that Mayor Eric Papenfuse recently implemented.

It did, however, recommend against hiring more personnel in the city’s police department.

“The most pressing issue confronting the police bureau is sworn staffing shortages,” the plan reads. “Given the limited financial resources available through the exit process, it is unlikely that additional personnel can be hired. The city should fully evaluate more opportunities to more efficiently deploy existing personnel.”

To that end, Kelley calls for a staffing and shift study to enhance efficiency and reduce expenses in the city’s police force. She also suggests that Harrisburg could reduce its forensic staff and outsource some work to the Dauphin County forensic investigation team.

The city does have potential to find revenue in one of its emergency services. Staffing levels in the Harrisburg Fire Bureau have stabilized while other municipalities struggle to find firefighters, the report says. Harrisburg could generate revenue by extending fire-service agreements to its neighbors.

The city currently collects $5 million each year from the Pennsylvania legislature for offering emergency services to state office buildings and the Capitol complex.

Harrisburg does have two paths to avoid the real estate tax hikes. It could adopt a Home Rule charter, which would allow it to write its own tax code. Harrisburg would have to form a government study commission to initiate the home rule process.

The city can also ask the legislature to let it levy its current LST and EIT tax rates in perpetuity. City officials have been lobbying lawmakers for months in hopes of securing legislative change. In January, Papenfuse signed a 12-month, $60,000 contract with Maverick Strategies, a local lobbying firm, for that purpose.

Efforts to secure legislative change blew up in June, when a special taxing provision for Harrisburg failed to make it into the legislature’s final votes before summer recess.

If the legislature does pass special tax provisions for Harrisburg when it reconvenes in September, the city could exit Act 47 and maintain its current taxing authority.

If the state fails to act, the city would enter its 2019 budget cycle under the assumptions set forth in DCED’s recovery plan.

DCED will accept written comments on the exit plan until July 24. Written comments must be submitted to Kelley’s office at 400 North St., Harrisburg. Kelley will preside over a public hearing on July 24 to hear oral comments.

After the public hearing, Kelley has 10 days to file a final exit plan. City Council then has 45 days to adopt it as an ordinance.

Papenfuse declined immediate comment on the report. However, he has said previously that he could not foresee council approving a steep increase in the city’s property tax and that a mandate to do so likely would lead Harrisburg back into state receivership.

Click here to read the report.

July 10: The Department of Community and Economic Development issued the following statement in response to this story: “The recovery coordinator believes the significant property tax proposed in the Act 47 Exit Plan should be considered as a last option. As stated in the Exit Plan, the city should first explore reducing costs and renegotiating deals, entering into a home rule charter, and negotiating with the state legislature to extend the deadline for collecting the LST and EIT.”

This version has been corrected from an earlier version of the story, which did not take into account the city’s split tax rate for land and improvements.

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Burg Blog: The Worst

About the only place you’ll find Scott Wagner’s face in Harrisburg–on a sign across the street from the state Capitol.

Who’s the worst person in Harrisburg?

I can name a few candidates.

In March, someone shot up the area outside Double D’s. That’s pretty bad.

How about the guy who, in May, was caught on video kicking his dog on Front Street? Also bad.

Heck, that fake student Artur Samarin made a return to the spotlight lately. Years of bad behavior right there.

According to the state Democratic Party, though, the worst person in Harrisburg is none of these. That dubious distinction goes to former state Sen. Scott Wagner, the GOP’s nominee for governor. In fact, there’s a whole campaign called, “Scott Wagner: The Worst of Harrisburg.”

Which I find bizarre. Not only is Wagner not of Harrisburg (he’s of York County), but, unless you travel in the rather specific circles of state politics or solid waste, you never see Scott Wagner or hear much about him here.

Yes, yes, I know. When the Dems say, “Harrisburg,” they don’t actually mean Harrisburg, as in the city. They mean “Harrisburg,” as in the dysfunctional state of government.

Then, I humbly suggest, they should say what they mean.

During the many years I lived in Washington, D.C., nothing irked me more than politicians who “ran against Washington.” Oh, that Washington is a horrible, horrible place. Please, voters of [insert name of distant state or congressional district here], send me back there!

And they would, like sheep. And nothing ever changed in Washington.

Now that I live in Harrisburg, I feel the same way. I don’t like politicians and their operatives using the name of my city as a pejorative, especially when they’re the ones who are responsible for the very gridlock, pettiness, bickering and dysfunction that they decry.

Visiting other parts of Pennsylvania, I’ve had people ask me, with a cynical tone, “So, how’re things in Harrisburg, huh?”

And I begin to tell them about Act 47 or our combined sewer system, knowing perfectly well that’s not what they mean.

So, now I will make an appeal that I’m pretty sure will fall on deaf ears.

Politicians: Please stop saying, “Harrisburg” when you actually mean the place where you all work. If you mean the state Capitol or the legislature—you know, that cursed, godforsaken place where your office is, where you all want to return come Nov. 6—say that. Don’t use the H-word. Here in Harrisburg, we have enough problems without you people dragging us into your bizarre, alternative world of political dysfunction.

Today, I received a press release from the Pennsylvania Democratic Party, itself based in Harrisburg, entitled, “John Fetterman To Denounce Scott Wagner As The Very Worst Of Harrisburg.”

“Democratic Lieutenant Governor nominee John Fetterman will call Wagner out for what he really is—the very worst of Harrisburg,” says the release.

Yikes—you too, John?

Are you sure you don’t want to talk about our combined sewer system? It really is pretty bad.

Lawrance Binda is editor-in-chief of TheBurg.

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Weekend Roundup with Sara Bozich

Happy Holiday Weekend!

I never do this, but since I skipped last week’s Weekend Roundup (sick baby on vacation = no fun), let’s kick this one off a day early.

My husband is fresh from neck surgery(!), so we’re laying low for a bit. Wishing you all a long, relaxing, safe weekend.

What are you doing this weekend?

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Council Roundup: HBG council passes sanitation, funding measures before summer recess.

Harrisburg City Council at tonight’s legislative session.

Harrisburg City Council passed new sanitation laws and disbursed more than $2 million in federal grant funds on Tuesday night before adjourning for summer recess.

Over the course of a four-hour meeting, council made sweeping changes to laws governing trash and recycling collection violations in the city. The city’s new sanitation code establishes harsher fines and new enforcement powers, effective immediately.

Despite the lobbying of the city treasurer, council members rejected a provision that would have inaugurated annual trash billing. The city will continue to send homeowners and businesses monthly bills for trash services.

Treasurer Dan Miller said tonight that the proposed billing structure would save the city thousands of dollars in labor costs and increase its collection rate. But Councilman Westburn Majors, chair of the public works committee, said that many residents objected to the provision at public hearings.

Under the annual billing system, residents would have been billed their annual trash collection fee – more than $400 per household – at the beginning of each year. Residents could pay in one lump sum or pay monthly installments via direct deposit from their bank accounts.

Majors said that some residents were worried about the upfront costs of the annual payment or objected to sharing banking information with the city. The provision also did not subject commercial accounts to the same annual billing practice, he said.

“The goal is to treat residents and commercial property owners the same,” Majors said.

Under the new ordinance, owners of vacant properties will no longer be billed for trash services at those parcels. Council added an amendment tonight requiring all vacant property owners to apply for a vacant property exemption, which will be valid for one year pending approval from the city’s Department of Public Works.

The hallmark of the new sanitation code is a new fine and enforcement structure, aimed at curbing illegal trash disposal across the city.

Under the new ordinance, serious offenses – including illegal dumping, accumulation of trash exceeding 1,000 pounds, improper waste disposal and failure to register as a private trash hauler – are considered category 1 violations, punishable by a $1,000 fine or up to 90 days in jail.

Category 2 violations include failure to bag waste, obstruction of streets and sidewalks or interference with enforcement and will be met with fines starting at $100. Fines will increase up to $500 for each subsequent offense.

The ordinance also permits the Public Works Department to designate enforcement officers to patrol public streets for violations, and it authorizes police officers to issue citations and enforce the ordinance.

Council also voted to disburse $2 million in funds from the Community Development Block Grant, a program of the federal Department of Housing and Urban Development.

More than a dozen local nonprofits and city departments will receive grants ranging from $5,000 to $300,000.

Mayor Eric Papenfuse vetoed the allocations that council passed last week. He objected to a last-minute amendment granting $15,000 to Breaking the Chainz, an eligible organization that submitted an incomplete application.

Rather than override his veto, council tonight struck down that amendment and reverted back to the awards proposed by the city’s administration weeks ago. These are:

  • Christian Recovery Aftercare Ministries (C.R.A.M.): $40,000
  • TLC Work Based Training: $45,000
  • A Miracle 4 Sure: $50,000
  • Latino Hispanic Community Center: $25,000
  • Fair Housing Council: $25,000
  • PPL/IN HOUSE: $20,000
  • Shades of Greatness: $15,000
  • Heinz-Menaker Senior Center: $25,000
  • Neighborhood Dispute Settlement: $5,000
  • TriCounty HDC: $250,000
  • Habitat for Humanity: $100,000
  • Housing Rehabilitation Programs (city-run): $321,642

More than $600,000 of the $2 million grant will go to debt service, and $400,000 will reimburse the city for CDBG administration.

Council also approved a new, five-year labor contract with the city’s firefighters tonight, which will lock in 2-percent annual wage increases and establish a new policy to increase retention. Under the new contract, any firefighter who resigns from the city within that five-year period must reimburse the Fire Bureau $5,000 in training costs.

Lastly, council passed a resolution reestablishing Harrisburg’s Environmental Advocacy Council, a seven-member body that will be filled by appointments by council and the mayor’s office.

City council is not scheduled to meet again until Aug. 29. However, it may have to convene a special session once the city receives its Act 47 exit report from the state Department of Community and Economic Development on July 9.

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Wheel Good Health: Cora rolls into town & healthy living follows

Cora arrives at the PA state Capitol in Harrisburg.

“Our goal is to be where the community is.”

So said Darlene Demore, director of regulatory communications for the health insurance company, Aetna, from the back of a 38-foot RV known as Cora.

“We are Aetna Cares,” she said. “We go where the people are.”

Cora is a mobile health clinic, a joint project between Aetna and the marketing/communications firm, Latino Connection. Together, they are taking good health on the road, traveling throughout central PA and the entire commonwealth.

When first stepping into the RV, guests are greeted by a smoothie bar stocked with fresh fruit. To the right is a Wii setup for “Dance Dance Revolution,” “Guitar Hero” and other interactive games. Toward the back of the vehicle is a sitting area with four pairs of virtual reality goggles.

Outside of Cora is a bio-measuring machine. In less than a minute, the machine produces a ticket with with your height, weight, body mass index (BMI) and body fat percentage, as well as your ideal weight and BMI.

“We’re just educating people on how to take better care of their health in a fun and approachable way,” Demore said. “We want to help remove any kind of barriers that stop people from being the best that they can be.”

The name Cora stems from the word “corazon,” meaning heart in Spanish. According to George Fernandez, Latino Connection’s CEO, the name reflects Aetna’s commitment to the health of the community.

“I knew I wanted to name [the RV] something people can relate to,” he said. “This is a way for Aetna to engage not only their members but the community at large.”

The idea of Cora came from Jason Rottman, CEO of Aetna Better Health of Pennsylvania, who wanted the company to bring a healthy experience to the community. That idea grew into a smoothie bar, which grew even further to become the 38-foot vehicle people visit today.

Cora debuted in early June in Lebanon. Today, less than a month later, more than 5,000 people have visited Cora, with more than 1,000 BMIs measured.

“The BMI machine has been very successful,” Demore said. “It’s something about seeing that number on paper that motivates you.”

Fernandez recalled the time that Cora was able to engage a child with autism.

“He was having a bad day,” he said. “It was super hot outside, and he was having sort of a flare up moment where he wanted to just go home. The parents were actually leaving, and a volunteer helped them to come aboard Cora and told them about Cora’s experience.”

In just a few minutes, the child did not want to leave.

“He stayed on for about 45 minutes, a little bit longer than someone who typically comes aboard Cora,” Fernandez said smiling. “But it made his day, and it made his family’s day.”

Cora is at the “Welcome America” festival in Philadelphia until July 4. The event is estimated to bring in over 250,000 people over the course of three days.

Cora has an additional 50-plus stops scheduled until mid-December. Demore is hoping to expand Cora’s stops for another year and add new features such as dental screenings and blood pressure and glucose checks.

“If we can help one person or a million people, it doesn’t matter,” Demore said. “Even if we make one person make a change in their life, one healthy change or have one moment where they think, ‘Maybe I can do this.’ That’s golden.”

To find out where Cora will be next, visit https://aet.na/betterhealthpa

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