We’ve all felt a little guilty after splurging on that $5 latte when we could have made the same thing at home for a fraction of the price.
But at Good Ground Coffee Company, a new shop in Camp Hill that employs survivors of human trafficking, it’s nice to know that your money and support are going towards a good cause—something bigger than just a cup of joe.
Good Ground’s story begins with a tale of two Rachels.
Rachel Beatty, a business administration major, and Rachel Ferrence, a social work major, met while they were students at Messiah University. Despite their differences in field of study, they shared a common passion: advocating for survivors of human trafficking.
During her time at Messiah, Beatty competed in the business department’s Impact Venture Challenge, which allows students to develop their own business models focused on benefiting others.
“It’s basically Christian ‘Shark Tank,’” she said.
Beatty said that the idea to start a coffee shop to employ survivors of trafficking simply popped into her mind one day while brainstorming, and she mentioned it to Ferrence.
“After I brought it up, neither of us could let it go,” she said.
Beatty knew of Peace Promise, a Mechanicsburg-based nonprofit that gives survivors of sexual exploitation opportunities to rebuild their lives, and she reached out to see if there was potential for a partnership with them. Little did Beatty and Ferrence know, Peace Promise had an uncannily similar vision of opening a new business to employ survivors.
“We sat down at the table, and, by the end of the meeting, we all knew this was the path forward,” said Brooke Dunbar-Treadwell, director of marketing and communication for Peace Promise. “The language we had been using were the exact same phrases and words they were using. It was clear that our intentions were aligned, and this was God’s intention.”
Beatty and Ferrence came in first place at the Impact Venture Challenge.
“At that point, it was still kind of hypothetical,” Beatty said. “But after we won, [Peace Promise] told us they were purchasing a building and wanted us to move in and start our business.”
Shine a Light
Following Beatty’s and Ferrence’s graduations in December 2022 and May 2023, respectively, the pair worked tirelessly. What started as a hypothetical idea for a school project was realized at the opening of Good Ground Coffee Company in April.
Ferrence acts as the general manager, while Beatty holds the position of director of economic empowerment for the coffee shop and for Peace Promise.
“This was the culmination of many years of dreams, planning and prayer,” Ferrence said. “It doesn’t always feel real, going from an idea we had years ago, to a physical business and building where we get to serve our community every day. We feel so incredibly blessed and honored to get to do this work and invite people into it.”
Beatty, Ferrence and Peace Promise are passionate about using the business to raise awareness about the true nature of human trafficking and dispel myths that have arisen. For example, Dunbar-Treadwell pushes back against the depiction of trafficking as a stranger grabbing and carrying away a victim, held at gunpoint.
“That’s actually not what most domestic trafficking looks like,” she said, explaining how trafficking often begins in more subtle ways. “Then [the trafficker] creates cages, layers of trafficking until a point where [the victim] can’t go anywhere and doesn’t have the connections or resources to get out.”
Beatty explained that many people don’t realize trafficking occurs right here in Pennsylvania, not just overseas.
“We want to shine light on the issue,” Beatty said. “Because once you shine a light on it, you just can’t look away.”
Training Ground
Keeping a job is often one of the struggles people face after surviving the trauma of trafficking, Ferrence explained, which is why Good Ground is specially equipped to employ those who have suffered trauma.
“All of our staff is receiving ongoing training on becoming trauma responsive and learning about what trauma looks like,” she said. “If someone is having a hard day, they are surrounded by a lot of grace, love and people to process it with.”
Good Ground is one of Peace Promise’s two economic empowerment program options for survivors of human trafficking, along with Soaps by Survivors, a soap-making company founded and operated by survivors. The empowerment program offers survivors freedom and autonomy over their careers and includes life skills classes, job skills classes, hobby development and fitness programs, to “help round out the life skills deficit they have from the trauma in their past,” according to Ferrence.
The program lasts one to two years, during which the participants work at Good Ground. After completing the program, they can apply for a management position at the coffee shop or pursue their next career dream.
“Our goal is to empower them to learn what they want to do and then accomplish those dreams,” Ferrence said.
Nichole Jones has worked with Peace Promise for almost a decade and currently serves as a survivor advocate. In addition to her full-time job, she works part-time at Good Ground and described the work environment as “a supportive family.”
“When I’m here, it doesn’t feel like work,” said Jones, a survivor herself. “It’s so easy to be here. There’s so much support. The girls here know that they won’t get fired just because they’re having a bad day.”
Five survivors work in the coffee shop as baristas, and Beatty’s and Ferrence’s goal is to see survivors step into management roles eventually.
Even the name of the shop reflects the founders’ hope that those they employ will be empowered to grow and succeed. They shared that Good Ground was named after the Parable of the Sower in the biblical book of Matthew.
“We want to cultivate good soil for seeds to fall on and sprout and grow so these ladies can thrive,” Beatty said. “We see this place as a training ground.”
Good Ground Coffee Shop is located at 244 S. 17th St., Camp Hill. For more information, visit www.goodgroundcoffeecompany.org.
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