Hershey’s marketing strategy includes various ad campaigns for the U.S. Hispanic markets. Over the years the ads have run on popular Hispanic networks including Univision, Telemundo, TeleFutura, Galavision, MTV Tr3s, and mun2.
The U.S. Hispanic consumer segment is an important emerging target and Hershey’s marketers are focused on delivering world-class advertising, media and promotions to drive our brand connections with the Hispanic market segments.
Hershey’s accolades include recognition in the 24th Annual Imagen Awards, an awards program that was established in 1985 to encourage and recognize the positive portrayals of Latinos in the media. Hershey was recognized for our “Best On-Air Advertising” category for the Hershey’s Kisses Mother’s Day vignette that aired on the Telemundo Network.
Internationally, Hershey Mexico launched a promotion to support its flavored milk brand, featuring a partnership with the “Angry Birds” – a popular video game franchise.
HERSHEY: “WINNING WITH OUR TALENT”
At Hershey we strive to achieve a workforce that is representative of our global consumers, markets and customers. We want to truly understand who our consumers are, and be able to resonate with them. To that end, Hershey’s employees Business Resource Groups are structured to create value from a full talent engagement perspective.
Our Latino Business Resource Groups (BRG’s) are leveraged by offering diverse perspectives and experiences with insightful, practical solutions that help to drive business growth and innovations.
“Hershey’s BRGs are “Brand Builders” for the organization. Becoming an employer of choice requires Hershey to show the marketplace that we value Diversity and Inclusion,” says Diane Crawford, Global Manager Diversity & Inclusion.
OUR COMMUNITY PARTNERS:
Hershey is a strong advocate and sponsor of regional and national Hispanic community and professional organizations. Hershey is a founding sponsor of the Hispanic nonprofit organization serving the Harrisburg area: Latino Hispanic American Community Center, we have a long standing partnership with Estamos Unidos providing scholarships to local high school students. On a regional level, Hershey is a strong business partner and supporter of The Greater Philadelphia Hispanic Chamber of Commerce. This year, Hershey has established a partnership with ALFPA, a nationally recognized organization that focuses on the development and advancement of Latino professionals.
Our community partners are a key part of our outreach strategy; it allows us to develop mutually beneficial community partnerships.
