Display in DTLR
If standing in front of a wall of sneakers is your happy place, good news.
National shoe and apparel retailer DTLR, formerly DTLR Villa, cut the ribbon on its newly renovated and expanded store in downtown Harrisburg on Monday.
“This is another example of a big success story here in Harrisburg,” said Brad Jones of Harristown Enterprises, the landlord for DTLR’s building.
Jones said DTLR is one of the largest retailers in the city and has done business in Harrisburg for over 15 years, starting as Sneaker Villa.
DTLR expanded from 4,000 to 7,000 square feet, allowing the company to expand its merchandise offerings, said Dale Redmond, DTLR district manager for central PA.
Redmond pointed out the additional tables for clothing display, increased space for accessories and designated women’s and kids’ sections. DTLR offers brands like Nike, Jordan, Adidas, Levis, Timberland and UGG, among others.
According to Jones, the renovations cost around $700,000. The store was completely gutted and, in February, DTLR temporarily moved to the former, vacant Rite Aid location down the street.
Redmond was excited to finish the renovations before students come back for in-person learning at Harrisburg University, she said, explaining how they make up a large part of the store’s customer base.
“People are ready to come back to the downtown and shop,” said Mayor Eric Papenfuse. “This store has not only persevered but grown.”
DTLR is located at 333 Market St., Harrisburg. Its hours are Monday to Thursday, 11 a.m. to 7 p.m., Friday and Saturday, 11 a.m. to 8 p.m., and Sunday, noon to 5 p.m.
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