The World Milk Day kickoff at the Weis Market in Enola
For many, June 1 marks the informal start of summer and our entry into the long-awaited beach and vacation season.
But did you know that June 1 is also World Milk Day?
To mark the occasion, Feeding Pennsylvania and the PA Dairymen’s Association kicked off a partnership with Weis Markets to encourage milk donations to area food banks.
At the Enola store, Weis announced a donation of $10,000 in milk for the Central Pennsylvania Food Bank and pledged a total of $50,000 in milk donations.
The Weis donation will be distributed to five of Feeding Pennsylvania’s members where Weis Markets are located: Central Pennsylvania Food Bank, Helping Harvest, Philabundance, Second Harvest Food Bank of NEPA and the Lehigh Valley and the Weinberg Northeast Regional Food Bank.
”No one in Pennsylvania should be denied access to nutritious food, including fresh milk, especially the over half a million children in our commonwealth who are facing hunger every day,” said Jane Clements, executive director of Feeding PA.
On average, Feeding PA’s food banks serve nearly 2.2 million Pennsylvanians annually, yet during the first three months of the COVID-19 response, food banks served more than 5.5 million people.
“We are grateful to have outstanding community leaders such as Weis Markets behind our state’s number-one industry and once again helping us to provide fresh milk to children and families in need to tackle hunger,” said Dave Smith, executive director of the PA Dairymen’s Association.
Throughout the month of June, Weis customers can round up their payments at checkout counters to support the effort. Also, Weis will host the PA Dairymen’s “Milkshakes on the Moo-ve” truck during pop-up events in their parking lots.
Milkshake sales benefit Pennsylvania ag-related charities, along with Feeding PA’s “Fill a Glass with Hope” fresh milk program for families in need. Outdoor PA Dairymen’s milkshake pop-ups are as follows:
- Tuesday, June 1 – Weis Markets Enola, 4525 Valley Road (11:30 a.m. to 4 p.m.)
- Thursday, June 3 – Weis Markets Lewisburg, 6901 Westbranch Highway (11 a.m. to 3 p.m.)
- Friday, June 11 – Weis Markets Fogelsville, 7801 Glenlivet West Drive (11 a.m. to 3 p.m.)
- Friday, June 18 – Weis Markets Clarks Summit, 1020 Northern Boulevard (11 a.m. to 3 p.m.)
- Thursday, June 24 – Weis Markets York, 1800 Roosevelt Avenue (10 a.m. to 2 p.m.)
- Friday, June 25 – Weis Markets Camp Hill, 1195 Lowther Road (11 a.m. to 3 p.m.)
“We know that milk is a cornerstone of a nutritious diet for kids and families and is in high demand at area food banks,” said Ron Bonacci, vice president of advertising and marketing for Weis Markets. “We’re grateful to the Pennsylvania Dairymen’s Association for their commitment to fighting hunger and supporting the dairy industry.”
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