A digital advertising company has donated a rotating billboard spot to Harrisburg city government, the mayor and company representatives announced today.
Jeff Cook, president and owner of Advanced Digital Advertising, said the 6-second spot on the billboard at 7th and Forster streets was his company’s way of helping the capital city’s recovery.
The city expects to use the easily-updated ad spot primarily for public safety, for example by posting information about wanted persons, or for informing citizens about street closures, said Mayor Eric Papenfuse.
The spot is one of several that appear in the digital billboard’s rotation, which stands above the entrance to a parking lot and looks over a traffic circle behind state office buildings.
On Friday the city’s ad was a picture of Papenfuse and Police Chief Thomas Carter shaking hands, beside the message “Targeting Crime: A Safer Harrisburg For You.”
The billboard is viewed by an estimated 18,000 people each day, according to the company.
The donated spot, which the company said would typically cost an advertiser $1,800 per month, has no set end date.
